Tag: Typography


Typography in Branding Design

In the present digital world, brand designers are cautious of typography and design. The work of  Gary Hustwit explains this in Helvetica, a documentary film that explores how fonts influence our daily lives. If you are designer that appreciates the beauty of topography, the chances are that you will try as much as possible to explain it to a client or friend.

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Typography in Graphic Design

A lot of thought is put into the words and message that you want to deliver to your customers, yet many people forget that typography can play a major role in delivering that message in a specific way. Think about a specific brand logo that you like and then try to imagine how it would look if the font were completely different. Companies that are most effective at branding themselves put a lot of thought into the typography as well as the words, and that is why you might very well need a professional graphic design company to show you how it works.Continue Reading..