All successful entrepreneurs will tell you that great logo is more than an appealing exhibition of your brand. The symbol tells every prospective customer many words about your company. The role is to evoke the accurate message and the timeless emotions on the mind of your potential customers. The colours in your brand logo have psychological effects on consumers. Colour portrays a display of visual and emotional signals. It also the single most important factor in logo designs. This article explains the importance of colour psychology in design. List below are the major basic colours, their psychology and their impetus to attract customers.