Logos have the crucial role of representing a brand, supporting it, making it evergreen on the minds of consumers; it even stimulates reasonable emotion from them. It portrays all that the business stands for; speaks volume of its visions, goals, missions and ideals in one long-term symbol. It is there no gainsaying to say logos are influential. If you consider using DIY approach to design your business logo, you may need to be very careful as this may take your company nowhere. This piece explores the reasons why you will get it wrong using DIY logos without professional help.