Tag: Corporate Identity


Brand Identity – Use of Shapes

Your logo is the face of your brand identity. If you’ve ever seen a person’s face but couldn’t seem to remember his or her name, you’ve experienced part of the phenomenal importance of a logo. Even if a market leader’s business name doesn’t come to mind immediately, its logo will conjure feelings within you. Its appearance turns on an associative, subconscious memory and feelings bubble up.Continue Reading..