Have you ever looked at a company logo and wondered why they chose one specific colour over another? Sure, some colour choices are obvious, such as green in a landscaping business, or blue in a company that sells or uses water. But what about the rest? Is there a specific reason why a company chooses a colour that doesn’t seem to have any real bearing on what they do? The answer to that is yes, and the use of colour is actually a whole lot more important than you might ever have imagined.Continue Reading..