Tag: business cards

09
Mar

Branding is Not Just Creating Yourself a Logo

When you mention branding to someone, they will more often than not think that you are talking about logo design. This is a common mistake that often leads to businesses not doing enough to build their brand, since they assume that the job is done once that shiny new logo goes on the business cards and letterheads. Being happy to settle for a logo or a catchy slogan means that you are not taking your branding to the levels that you could, which essentially adds up to selling your business short.Continue Reading..

17
Dec

Company Branding for SME’s

When only one product or service can be the best in any market, we ask ‘how can you ensure your branding commands attention and justifies a higher price?’ For an SME who does not necessarily have the luxury of an in-house marketing team, it is vital you take expert advice from an experienced branding expert to ensure you’re on the right track for growth. Here are 4 essential elements that must be part of your branding tookit if you want to create a reputation that attracts the right kind of customers you want to work with and more importantly, keep.Continue Reading..