27
Nov

Responsive websites: Why businesses need them

It wasn’t that long ago that computer users were limited to accessing the Internet via their desktop or laptop, but times have changed, which means website owners need to adapt accordingly; with the huge growth in smart phones and tablets, a website owner needs to make some adaptations so that they can cater for the needs of visitors accessing the website via mobile devices

Most Internet users will have experienced a time when they have visited a website and haven’t been able to view all of the information that they need or navigate it properly. This is because the website is static and doesn’t adapt accordingly to the size of the screen. That can leave users of mobile devices, tablets or netbooks unable to view the website properly, and that is a huge problem when there are so many people now using these devices to connect to the Internet.

However, many businesses and organisations have yet to make the move to a responsive website, and others are reluctant to invest the extra money required, but there are many benefits that can be gained from selecting a responsive website.

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Stay ahead of the competition
In the ever changing world of e-commerce, it is important to stay ahead of your competitors whenever you can, and by ensuring that your website can meet the needs of your visitors, you can gain customer loyalty and grow your business.

SEO
Search Engine Optimisation is essential to any online business, and it’s not just about finding the right keywords and building backlinks. Having a responsive website is believed to help with SEO as it helps to boost usability, and better SEO means more targeted visitors finding your site, which in the long term can mean more customers.

Professional Image
A responsive website conveys a professional image to the visitor. It shows that the website owner understands the needs of the modern consumer and it is willing to do what they can to meet those needs.

Meeting the visitor’s needs
The fact is, if you fail to meet your visitor’s needs, then they will go somewhere else. If an individual is reliant solely on a mobile device to access the Internet, and if they are using the device on the move as today’s consumers often do, then they are going to want to be able to access the information easily, and not have to struggle to try and navigate a static website. By investing in a responsive website, you’ll always be able to meet your customer’s needs.

To create a powerful website for your business, call 0113 322 1490 or get in touch with us via the contact form below.