Brand positioning is about “owning” your unique idea say ICE Creative. It’s about being seen as the best brand in the marketplace to deliver that particular product or service. Simply put, it’s what your prospects are driven to believe about you in order to position you higher than anyone else in your marketplace.
Consider how the two brands Toyota and Lexus are positioned. Both are owned by the same company, yet each brand offers a different promise. It is essential for a growing brand that it becomes synonymous with a symbol of approachability and strength to help build loyalty and credibility with customers. ATB Creative say that if your brand is positioned correctly, your branding will result in repeat business and the longevity you need in your company to succeed.
To own a brand you can be proud of, speak to one of our branding specialists call 0113 322 1490 or get it touch with us via the contact form below.