Think about how you feel when you visit a business website that has the name of the company displayed prominently, but no logo on display. Do you get a feeling of trustworthiness, or do you feel that the site is lacking something? Chances are the latter is what springs to mind, as it has been proven time and again that businesses that have a professionally designed logo are the ones that customers tend to view with a higher level of trust and respect. That is just the beginning of the need for a good logo, though.
In the digital age, running a business is all about building a brand, and it’s the logo design that is the first step in doing just that. There are many businesses that make the mistake of believing that any old logo will do, but that is simply not the case. A poorly designed logo appearing on a website or other business materials can have an effect that is as negative as not having a logo at all. That is why it is important to invest a little bit of money to make sure that the logo you do go with is professionally designed.
So what exactly makes a good logo? Simply put, a customer should be able to look at your logo and immediately get some sort of idea about what it is your business does. This is done in a number of different ways, from the image used to the color, font, and a number of other elements that a qualified designer will be able to help you with. The logo is often the first thing that the customer sees when looking at your business, so you had better be sure that it’s something that catches the eye in a positive way.
What you have to remember is that your business logo will not just appear on the header of your website, but also on business cards, letterheads, advertising materials, and much more. As such, you will need a strong, consistent design that will hold true and look great across all of those different formats. Failing to maintain a level of consistency across the board can end up leaving the customer confused, and can also go a long way towards making your business look a little less than professional. That is something that can hurt your brand and the potential growth of your business.
If you already have a logo and it doesn’t match the above requirements, it may be time to think about changing things up. The fact of the matter is that while you should never judge a book by its cover, most of us do it every day. A customer will look at your poorly designed logo and assume that it is a reflection of your business as a whole. You may be the very best in the business, but if you don’t put your best face forward from the get go, some people will never give you the opportunity to prove it.