Once you have a well-structured website development in place with a clean and pleasing website design the next step is to ensure that the content within your website design is engaging. We have some great advice for you and if you need any help ATB Creative website design Leeds is here.
Meanwhile here are some tips for you.
To convert as many as possible requires only a few key considerations, each of equal importance:
- Good explanations about your products and services – It is good practice to keep these short and link off to specifications or more in depth information rather than clutter your website development page. Features with a weight towards benefits is the best way and these can be clearly presented using bullet points.
- Testimonials to your services – Try to create website development pages that demonstrate how well your products and services are received. This is done through numerous testimonials, product reviews and case studies… the more the better.
- Call to actions – People react well to an easy way to make a decision, either by selecting the buying process in an e-commerce website development or contacting the relevant specialist by phone or contact form in a services website design.
Businesses vary and so you are best to look at each line of product and/or service and analyse how you currently acquire business through your website design. If you know your conversion rate the next thing to establish is how many people will read your website development pages and be enticed enough to buy from you or make an enquiry.
Your online marketing strategy has a large part to play in this i.e. how much time you are investing in creation of content to support your products and services and how much money you are happy to invest in your online marketing Leeds (SEO) specialist.
To create powerful websites for your business call 0113 322 1490 or get it touch with us via the contact form below.