Your corporate brand and sub-brands, when developed properly by experienced branding experts such as ATB Creative, relate to and support each other. Your sub-brands are there to reflect and reinforce the core purpose of your corporate brand.
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Developing sub brands also enables you to create massive financial value in different areas of your business, enabling you to sell any one of them off without it affecting the rest of your company.
At ATB Creative, we believe that sub brands form part of your family of brands.
They provide vehicles to attract different streams of business to you, which are often a means of tailoring your product or service to a particular market sector or niche. Sub brands are brand extensions and additions to your range marketed under an already established name.
For more information about brand design and brand identity or to receive your free brand health check with ATB Creative call our team now on 0113 322 1490 or get it touch with us via the contact form below.