To get traffic you could submit a website relevant video to YouTube and all the other video hosting services and you could get top placement for your search term as well as getting backlinks in your video description.
The same video can be used in an online press release and on your own website.
To add content to your website, find relevant YouTube videos that cover your topic and post them on the relevant pages, this makes the site look better and offers more fun to users. It also adds more professional content to your page.
ATB Creative is here to answer all of your website design and YouTube questions. Simply call 0113 322 1490 or get it touch with us via the contact form below.