THE BLOG

23
Dec

Happy Christmas Everyone!

From everyone at ATB Creative. Hoping you get all the presents you’ve asked for, and we’ll see you in the new year.

18
Dec

Apple’s new Mac Pro will be available to order from tomorrow!

Apple has revealed that its new Mac Pro will be available to order from tomorrow (December 19th) through its online store and retail channels – althought it has not mentioned if this is only the US, or worldwide. Lets check the Apple store in the morning I suppose…Continue Reading..

17
Dec

Company Branding for SME’s

When only one product or service can be the best in any market, we ask ‘how can you ensure your branding commands attention and justifies a higher price?’ For an SME who does not necessarily have the luxury of an in-house marketing team, it is vital you take expert advice from an experienced branding expert to ensure you’re on the right track for growth. Here are 4 essential elements that must be part of your branding tookit if you want to create a reputation that attracts the right kind of customers you want to work with and more importantly, keep.Continue Reading..

05
Dec

Importance of Positioning in Website Design – Part 2

Following on from Part 1 of “Importance of positioning in website design” the following are key elements of positioning:

  • Logo and brand strapline
  • Brand and primary brand positioning statements of the products and service you offer
  • A good image visually suggesting your positioning statements
  • Content that is descriptive of your product and service offering as a whole which can then link to further pages about each
  • Clean and clear navigation linking to just the main sections of your website, allowing those sections to link to relevant information.

Continue Reading..

02
Dec

Positioning Your Brand

Brand positioning is about “owning” your unique idea say ICE Creative. It’s about being seen as the best brand in the marketplace to deliver that particular product or service. Simply put, it’s what your prospects are driven to believe about you in order to position you higher than anyone else in your marketplace.Continue Reading..